Bachelor of Business Administration (BBA)

This is a broad and inter-disciplinary programme in business studies. It deals with knowledge and understanding of conceptual and applied aspects of management and business. It also helps to develop skills to adapt and respond to change, acquire skills in organizing, planning and presenting work independently and in groups. Besides these, students will be able to develop entrepreneurial skills for self-employment. This three-year-long programme is expected to produce graduates with excellent skills in entrepreneurship and marketing, through activities including a continuous processes of proposal and report writing, surveys and individual and group presentations. Students will be exposed to business and industry through internships as a part of their course work during the third year of study.

The BBA provides a variety of career opportunities in the world of business and potentially in government, in such fields as accounting, finance, marketing, human resource management, tourism and management information systems. Business skills learned in the programme include accounting, marketing, preparation of business plans and proposals, human resources management, interpersonal communication and application of micro-economics theory. Employment opportunities for BBA graduates exist in public and private companies, corporations and government financial institutions, and internship opportunities in the BBA programme will help students choose what is best for them.

Programme Structure:

BBA (General Management/Human Resource Management/Marketing)
Year Year Sem Modules
1 l MGT101
Introduction to the Business Environment
Financial Accounting
Legal Considerations in Business
Introduction to Computers and Business Applications
Grammar, Vocabulary and Phonology in context
ll BMS101
Business Mathematics
Management Theory and Practices
Dzongkha Communication
Academic Skills
2 I BIM202
Management Information System
Financial and Business Tax Management
Analytical Skills
1st Major Module
Growth and Change in Business
Statistics for Solving Business Problems
Organizational Behaviour and Culture
MGT204 Motivation and Control Systems/EDP101 Entrepreneurship 2nd
Major Module
3 I MGT305
Fundamentals of Corporate Governance
Managing Business-Government Relations
Research Methods in Business
3rd Major Module 4th Major Module
Competitive Advantage: Strategic Management
Negotiation Skills
Business Project
5thMajor Module 6thMajor Module

List of Major Modules:

Year Sem Required Major Modules General Management Human Resource Management Marketing
2 I 1st Major Module EDP201 Theory and Practice of Entrepreneurship HRM201 Fundamentals of Human Resource Management MKT201 Principles of Marketing
II 2nd  Major Module HOS201 Hospitality Management HRM203 Recruitment and Retention MKT202Consumer Behaviour
3 I 3rd Major Module EDP302 Building a Start-up HRM304 Compensation MKT303 Sales Management
4th Major Module MGT308 Integration of Business Functions HRM306 Leadership and Management Development MKT304 Product and Services Promotion
II 5th Major Module EDP303
Fostering Innovation in Business
HRM307 Industrial Relations MKT305 International Marketing
6th Major Module BIM303 General Management Approaches to E-Commerce HRM308 International Human Resource Management MKT306 Retail and Distribution Management