Bachelor of Business Administration (BBA)

This is a broad and inter-disciplinary programme in business studies. It deals with knowledge and understanding of conceptual and applied aspects of management and business. It also helps to develop skills to adapt and respond to change, acquire skills in organizing, planning and presenting work independently and in groups. Besides these, students will be able to develop entrepreneurial skills for self-employment. This three-year-long programme is expected to produce graduates with excellent skills in entrepreneurship and marketing, through activities including a continuous processes of proposal and report writing, surveys and individual and group presentations. Students will be exposed to business and industry through internships as a part of their course work during the third year of study.

The BBA provides a variety of career opportunities in the world of business and potentially in government, in such fields as accounting, finance, marketing, human resource management, tourism and management information systems. Business skills learned in the programme include accounting, marketing, preparation of business plans and proposals, human resources management, interpersonal communication and application of micro-economics theory. Employment opportunities for BBA graduates exist in public and private companies, corporations and government financial institutions, and internship opportunities in the BBA programme will help students choose what is best for them.

Programme Structure:

BBA (General Management/Human Resource Management/Marketing)
YearYearSemModules
1lMGT101
Introduction to the Business Environment
ACT101
Financial Accounting
BLT101
Legal Considerations in Business
BIM101
Introduction to Computers and Business Applications
LAN101
Grammar, Vocabulary and Phonology in context
llBMS101
Business Mathematics
MGT102
Management Theory and Practices
ECN101
Microeconomics
DZG101
Dzongkha Communication
ACS101
Academic Skills
2IBIM202
Management Information System
BLT202
Financial and Business Tax Management
GSE101
Analytical Skills
ECN202
Macroeconomics
1st Major Module
IIMGT203
Growth and Change in Business
BMS202
Statistics for Solving Business Problems
HRM202
Organizational Behaviour and Culture
MGT204 Motivation and Control Systems/EDP101 Entrepreneurship2nd
Major Module
3IMGT305
Fundamentals of Corporate Governance
MGT306
Managing Business-Government Relations
RES301
Research Methods in Business
3rd Major Module4th Major Module
IIMGT309
Competitive Advantage: Strategic Management
HRM305
Negotiation Skills
RES302
Business Project
5thMajor Module6thMajor Module

List of Major Modules:

YearSemRequired Major ModulesGeneral ManagementHuman Resource ManagementMarketing
2I1st Major ModuleEDP201 Theory and Practice of EntrepreneurshipHRM201 Fundamentals of Human Resource ManagementMKT201 Principles of Marketing
II2nd  Major ModuleHOS201 Hospitality ManagementHRM203 Recruitment and RetentionMKT202Consumer Behaviour
3I3rd Major ModuleEDP302 Building a Start-upHRM304 CompensationMKT303 Sales Management
4th Major ModuleMGT308 Integration of Business FunctionsHRM306 Leadership and Management DevelopmentMKT304 Product and Services Promotion
II5th Major ModuleEDP303
Fostering Innovation in Business
HRM307 Industrial RelationsMKT305 International Marketing
6th Major ModuleBIM303 General Management Approaches to E-CommerceHRM308 International Human Resource ManagementMKT306 Retail and Distribution Management