This is a broad and inter-disciplinary programme in business studies. It deals with knowledge and understanding of conceptual and applied aspects of management and business. It also helps to develop skills to adapt and respond to change, acquire skills in organizing, planning and presenting work independently and in groups. Besides these, students will be able to develop entrepreneurial skills for self-employment. This three-year-long programme is expected to produce graduates with excellent skills in entrepreneurship and marketing, through activities including a continuous processes of proposal and report writing, surveys and individual and group presentations. Students will be exposed to business and industry through internships as a part of their course work during the third year of study.
The BBA provides a variety of career opportunities in the world of business and potentially in government, in such fields as accounting, finance, marketing, human resource management, tourism and management information systems. Business skills learned in the programme include accounting, marketing, preparation of business plans and proposals, human resources management, interpersonal communication and application of micro-economics theory. Employment opportunities for BBA graduates exist in public and private companies, corporations and government financial institutions, and internship opportunities in the BBA programme will help students choose what is best for them.
Programme Structure:
| BBA (General Management/Human Resource Management/Marketing) | |||||||
|---|---|---|---|---|---|---|---|
| Year | Year | Sem | Modules | ||||
| 1 | l | MGT101 Introduction to the Business Environment | ACT101 Financial Accounting | BLT101 Legal Considerations in Business | BIM101 Introduction to Computers and Business Applications | LAN101 Grammar, Vocabulary and Phonology in context | |
| ll | BMS101 Business Mathematics | MGT102 Management Theory and Practices | ECN101 Microeconomics | DZG101 Dzongkha Communication | ACS101 Academic Skills | ||
| 2 | I | BIM202 Management Information System | BLT202 Financial and Business Tax Management | GSE101 Analytical Skills | ECN202 Macroeconomics | 1st Major Module | |
| II | MGT203 Growth and Change in Business | BMS202 Statistics for Solving Business Problems | HRM202 Organizational Behaviour and Culture | MGT204 Motivation and Control Systems/EDP101 Entrepreneurship | 2nd Major Module | ||
| 3 | I | MGT305 Fundamentals of Corporate Governance | MGT306 Managing Business-Government Relations | RES301 Research Methods in Business | 3rd Major Module | 4th Major Module | |
| II | MGT309 Competitive Advantage: Strategic Management | HRM305 Negotiation Skills | RES302 Business Project | 5thMajor Module | 6thMajor Module | ||
List of Major Modules:
| Year | Sem | Required Major Modules | General Management | Human Resource Management | Marketing |
|---|---|---|---|---|---|
| 2 | I | 1st Major Module | EDP201 Theory and Practice of Entrepreneurship | HRM201 Fundamentals of Human Resource Management | MKT201 Principles of Marketing |
| II | 2nd Major Module | HOS201 Hospitality Management | HRM203 Recruitment and Retention | MKT202Consumer Behaviour | |
| 3 | I | 3rd Major Module | EDP302 Building a Start-up | HRM304 Compensation | MKT303 Sales Management |
| 4th Major Module | MGT308 Integration of Business Functions | HRM306 Leadership and Management Development | MKT304 Product and Services Promotion | ||
| II | 5th Major Module | EDP303 Fostering Innovation in Business | HRM307 Industrial Relations | MKT305 International Marketing | |
| 6th Major Module | BIM303 General Management Approaches to E-Commerce | HRM308 International Human Resource Management | MKT306 Retail and Distribution Management |