Bachelor of Business Administration (BBA)

Aims and Objectives of the Programme:

The Bachelor of Business Administration (BBA) Programme aims to create graduates with high business acumen with major focus in the areas of general management, human resource management, and marketing. The core focus of the Programme is on behavioural and managerial aspects where students will be provided grounded business education to deal effectively with people in an organization. Students will be provided opportunities to develop skills of “presentations, communications, IT, analytical thinking, interpersonal relations, and designing marketing and human resource strategies”. The objective of the Programme is to provide strong foundation on business education with theoretical knowledge and practical skills. The Programme offers six majors modules for a three-year degree Programme which will enable students to delve deeper into the area of their specialization making highly competitive in the job market. Further, the knowledge and skills from the Programme will help students to pursue higher studies.

The Bachelor of Business Administration (BBA) programme offers a diverse range of career opportunities within the business and potentially government sectors. These fields encompass marketing, human resource management, tourism, and management information systems. The programme equips students with essential business skills, including accounting, marketing, business plan and proposal preparation, human resources management, interpersonal communication, and the application of microeconomics theory. Graduates can find employment in various entities, such as public and private companies, corporations, and government financial institutions. Further, internship opportunities within the programme provide students with valuable insights into different career paths, enabling them to make informed decisions about their future endeavors.

Programme Structure:

BBA (General Management/Human Resource Management/Marketing)
Year	Year	Sem	Modules
1	l	MGT101 Introduction to the Business Environment	ACT101 Financial Accounting	BLT101 Legal Considerations in Business	BIM101 Introduction to Computers and Business Applications	ACS101 Academic Skills
1	ll	BMS101 Business Mathematics	MGT102 Management Theory and Practices	ECN101 Microeconomics	DZG101 Dzongkha Communication	LAN101 Grammar, Vocabulary, and Phonology in Context
2	I	BIM202 Management Information System	BLT202 Financial and Business Tax Management	GSE101 Analytical Skills	ECN202 Macroeconomics	1^st Major Module
2	II	MGT203 Growth and Change in Business	BMS202 Statistics for Solving Business Problems	HRM202 Organizational Behaviour and Culture	MGT204 Motivation and Control Systems/EDP101 Entrepreneurship	2nd Major Module
3	I	MGT305 Fundamentals of Corporate Governance	MGT306 Managing Business-Government Relations	RES301 Research Methods in Business	3rd Major Module	4th Major Module
3	II	MGT309 Competitive Advantage: Strategic Management	HRM305 Negotiation Skills	RES302 Business Project	5thMajor Module	6thMajor Module

List of Major Modules:

Year	Sem	Required Major Modules	General Management	Human Resource Management	Marketing
2	I	1^st Major Module	EDP201 Theory and Practice of Entrepreneurship	HRM201 Fundamentals of Human Resource Management	MKT201 Principles of Marketing
2	II	2^nd Major Module	HOS201 Hospitality Management	HRM203 Recruitment and Retention	MKT202Consumer Behaviour
3	I	3^rd Major Module	EDP302 Building a Start-up	HRM304 Compensation	MKT303 Sales Management
	I	4^th Major Module	MGT308 Integration of Business Functions	HRM306 Leadership and Management Development	MKT304 Product and Services Promotion
	II	5^th Major Module	EDP303 Fostering Innovation in Business	HRM307 Industrial Relations	MKT305 International Marketing
	II	6^th Major Module	BIM303 General Management Approaches to E-Commerce	HRM308 International Human Resource Management	MKT306 Retail and Distribution Management